CEO & Entrepreneur

Shrater is the CEO and a GP of Butterpie Venture Studio. Butterpie is the first venture platform unifying CPG, AI, and creator-led social commerce. Rather than a fee-for-service model, Butterpie takes an equity stake and operates as a true co-founder — bringing 20+ years of manufacturing, fulfillment, and distribution infrastructure already in place. Powered by ButterpieGPT, every brand is built for rapid growth, operational efficiency, and M&A-ready exits. The additional GP team brings expertise across entertainment (John Paukulis, $1B+ in Paramount campaigns), AI and enterprise tech (Vishal Shukla, Rysun Labs), and creator sales (Sabastian Enges, national retail sales rep firm, 19M+ likes as a creator). Butterpie is actively accepting creator and celebrity partnerships.

The Appetrol20 Program™ is a clinician-developed 20-day whole-food wellness program featuring homeopathic drops, structured meal plans, and weekly support coaching. Created in partnership with Marcelle Pick, OB/GYN Nurse Practitioner, Appetrol20 is rooted in her Drop 20 protocol — used by 3,500+ patients in clinical practice since 2018 — and now available to a wider audience. The program includes homeopathic drops produced in a U.S.-based GMP-certified facility, a whole-foods Core Meal Plan, and structured weekly support. Optional add-ons include genetic testing, personalized meal plans, and individual or group coaching. Designed to support healthy weight management through real, whole foods — without injections, prepackaged meals, or extreme caloric restriction. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.

Shrater leads the third party logistics (3PL) division of Minimus that provides fulfillment services for other brands (MinimusFulfillment.biz). The company works with many high profile celebrities, startups, and mid-sized brands in food, beauty, apparel, and more.  It's entrepreneurial approach uses a "micro-warehousing" setup where the teams of pick/pack staff have their set of clients so they intimately know each of the brands they are working on.  And, the company provides public-facing customer service for many of its clients. 

In 2008, Shrater launched Minimus Products (MinimusProducts.biz), an organic and kosher certified contract packaging company that provides food, beauty, supplements, and personal care packaging services to numerous brands via its own facilities and over 80 pieces of equipment. It has unique wide-ranging capabilities to package liquids, powders, and particulates into packets, stick-packs, bottles, jars, bags, cans, and more.  

Expanding further, in 2017 Shrater launched the Minimus Distribution company (MinimusDistribution.biz) to bridge a growing gap in foodservice distribution and its need for nimble distribution support – signing on several of the world’s largest food brands (and new smaller brands) and large national operators and group purchasing organizations (GPOs) to support their distribution needs. It current services a program that distributes snacks from disadvantaged brands owners to hundreds of corporate, university, and hospital cafeterias around the U.S.  

In 2024, Shrater partnered in the DigitalCommerceAgency.com, an agency working with creator/celebrity talent and consumer products brands to support their e-commerce and live-selling presence on TikTok. Shrater works directly with TikTok corporate executives to help grow the TikTok Shop program in the U.S., and is focused on bringing a sense of entertainment and storytelling to the traditional high pressure approach of online live-selling.  The company also operates its own live-selling production studio.  

Partnering with an former famous early YouTuber (who has gone on to work with numerous cutting edge brands in the creator economy), and one of the top game developer studios on the Roblox platform, ARENA.Toys works in the "phygital" space -- making physical products from their video game digital counterparts.  These physical products (apparel, toys, etc.) then have a code to get an exclusive digital item back in the video game. ARENA is launching in Q2 of 2025 with items for 2 of the top 5 games on the Roblox platform.

As an investor, Shrater grew the startup Ink-Eeze, to become the tattoo industry’s top brand in the world, selling his stake in the company in 2017 for a significant return. And, in 2016, he invested in a groundbreaking supplement brand, Stabilicinn, developed by a prominent biochemist who holds over 30 patents on cancer drugs, that launched in Q4 of 2019 and has been available nationwide at Vitamin Shoppe. 

Entrepreneur Paul Shrater co-founded Minimus.biz, the consumer products e-commerce startup in 2004. Shrater quickly grew Minimus.biz to be ranked in Internet Retailer’s Top 1000 highest grossing B2C e-commerce businesses in the U.S., and top 300 in their B2B ranking. Minimus has received several awards for customer service.  It has also shipped fruitcake to the International Space Station... twice. 

Early on in its evolution, Minimus grew additional expansion divisions in the promotional products industry (MinimusPromos.com) that provides custom kitting services for other brands. In 2010, Shrater was named to the promotional products industry magazine’s Hot 40 list of innovators to watch in the industry.  

Shrater has brought his entrepreneurship to the non-profit The Dalai Lama Center for Peace and Education with the creation of HeartMindBox.com where the program acts as a fundraiser for the Center.  

Shrater is also on the board of Homes for Generations of Ventura County that is a non-profit land housing trust that works with low income housing, and has served on the Thousand Oaks General Plan Advisory Committee to help provide input to the City's General Plan that will be the guide for the City Council for the next 25 years. 

https://open.spotify.com/episode/0ydwKg97eQUEK5fyi6UHiA 

https://www.iheart.com/podcast/1333-future-proofed-266085633/episode/future-proofed-podcast-scaling-brands-e-commerce-269186856/ 

https://www.youtube.com/watch?v=-RPkw9n9L7Q

https://podcasts.apple.com/us/podcast/magnetic-rise-podcast/id1774025639 (search for Episode 15)

https://thinktyler.com/podcast_episode/hollywood-to-hustle-paul-shrater/

https://open.spotify.com/show/1XfzoiWgiizt7TaZ74YXuB) — search Episode 198.

https://youtu.be/69mgszwbpQU?si=Potuia2DFwq2xIzb

https://www.youtube.com/watch?v=SAdswdQJgoc

https://podcasts.apple.com/us/podcast/honest-wealth-builders/id1874920083

https://open.spotify.com/show/2N0GeVqbXRe2PwOukVWZAA