PaulShrater

Paul is the CEO and a General Partner of Butterpie Venture Studio, the first venture platform to bring together consumer packaged goods, AI and creator-led social commerce. Instead of charging fees for services, Butterpie takes an equity stake and works as a true co-founder, bringing 20+ years of manufacturing, fulfillment and distribution infrastructure that is already in place. With ButterpieGPT behind it, every brand is built for fast growth, efficient operations and an exit that is ready for acquisition.

The other General Partners bring experience in entertainment (John Paukulis, $1B+ in Paramount campaigns), AI and enterprise technology (Vishal Shukla, Rysun Labs) and creator sales (Sabastian Enges, a national retail sales rep firm, and 19M+ likes as a creator). Butterpie is accepting creator and celebrity partnerships.

In the news: Butterpie launches its venture platform (July 2025), partnership with Lightshift (October 2025) and partnership with COOL Studio (February 2026).

Paul is President of Minimus Brands, the business incubation company behind The Minimus Family of Companies. It runs an ecosystem of independently owned sister companies across consumer products, fulfillment and creator commerce, connecting creators, celebrities and product owners with the infrastructure, expertise and resources they need to develop and scale consumer brands.

The Appetrol20 Program™ is a clinician-developed, 20-day whole-food wellness program with homeopathic drops, structured meal plans and weekly support coaching. It was created with Marcelle Pick, OB/GYN Nurse Practitioner, and is based on her Drop 20 protocol, used by 3,500+ patients in her clinical practice since 2018 and now open to a wider audience.

The program includes homeopathic drops made in a U.S.-based GMP-certified facility, a whole-foods Core Meal Plan and structured weekly support. Optional add-ons include genetic testing, personalized meal plans, and individual or group coaching. It is designed to support healthy weight management through real, whole foods, without injections, prepackaged meals or extreme calorie restriction.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.

Paul leads Minimus Fulfillment, the third-party logistics (3PL) company in The Minimus Family of Companies, which provides fulfillment services for other brands. The company works with many high-profile celebrities, startups and mid-sized brands in food, beauty, apparel and more. Its entrepreneurial approach uses a “micro-warehousing” setup: each team of pick and pack staff has its own set of clients, so they know each brand they work on closely. The company also provides public-facing customer service for many of its clients.

In 2008, Paul launched Minimus Products, an organic and kosher certified contract packaging company that packages food, beauty, supplement and personal care products for many brands, using its own facilities and more than 80 pieces of equipment. It can package liquids, powders and particulates into packets, stick packs, bottles, jars, bags, cans and more.

In 2017, Paul launched Minimus Distribution to fill a growing gap in foodservice distribution: the need for nimble distribution support. It has signed on several of the world’s largest food brands, newer smaller brands, and large national operators and group purchasing organizations (GPOs). It currently runs a program that distributes snacks from disadvantaged brand owners to hundreds of corporate, university and hospital cafeterias across the U.S.

In 2024, Paul became a partner in Digital Commerce Agency, which works with creator and celebrity talent and consumer products brands on their e-commerce and live-selling presence on TikTok. Paul works directly with TikTok corporate executives to help grow the TikTok Shop program in the U.S., and focuses on bringing entertainment and storytelling to the traditionally high-pressure style of online live selling. The company runs its own live-selling production studio.

License My Data helps companies license the business, clinical and video data they already own to AI companies for model training. Owners keep ownership of their data and every other right they hold. Before any licensee sees anything, an independent specialist removes identifying information to a documented, independently reviewed standard. Depending on the buyer, the deal is either a non-exclusive license that can be placed again and again, or a one-time exclusive buyout. Data owners pay nothing: License My Data is paid out of the transaction.

Paul co-founded Minimus.biz, a consumer products e-commerce startup, in 2004. He grew it into one of Internet Retailer’s Top 1000 highest-grossing B2C e-commerce businesses in the U.S., and the top 300 in its B2B ranking. Minimus.biz has received several awards for customer service. It has also shipped fruitcake to the International Space Station. Twice.

As an investor and its COO from 2011 to 2017, Paul helped grow the startup Ink-Eeze into the tattoo industry’s top brand worldwide. Its products include tattoo numbing, aftercare, sunscreen and the first moisturizer made to keep tattoos from fading. He sold his stake in 2017 for a significant return.

In 2016 Paul invested in Stabilicinn, where he is Managing Partner. It is a supplement made from an extract of Ceylon (“true”) cinnamon, developed by a prominent biochemist who holds more than 30 patents on cancer drugs. It launched in Q4 2019 and has been sold nationwide at Vitamin Shoppe.

Paul brought his entrepreneurship to The Dalai Lama Center for Peace and Education by creating HeartMindBox.com, a program that raises funds for the Center.

Paul serves on the board of Homes for Generations of Ventura County, a non-profit community land trust that works on low-income housing. Community land trusts keep homes affordable for good by owning the land and leasing or renting the homes on it.

Paul served on the Thousand Oaks General Plan Advisory Committee, giving input on the City’s General Plan, “Thousand Oaks 2045: Rooted in Community,” which will guide the City Council for the next 25 years.